AxisRooms extends help to hoteliers with new service
Revenue Management Service aims to match supply and demand in a market, by gaining insight into the thoughts and perceptions of customers
With competition escalating every minute and the burden of challenges thrown in by the pandemic, hoteliers across the world are in the midst of a struggle for survival. Travel restrictions and country lockdowns have been the implications of the catastrophic Covid-19 pandemic, which resulted in a significant decline in tourism and revenues. But, while concerns about the pandemic’s impact on hotels prevail, there are other questions that need answers, such as the best ways for hotels to respond in the given scenario to thrive and the strategies and tactics that would make the most sense to combat the negative impact of the pandemic. Unmistakably, hoteliers are on the lookout for effective response strategies.
In order to help hoteliers in their most difficult times, AxisRooms, a software solutions provider with a suite of products for the hospitality industry, decided to support hoteliers in practical ways and created an offering that could aid them in managing their revenue. Revenue Management, which aims to match supply and demand in a market, by gaining insight into thoughts and perceptions of customers, uses analytics and performance data to meet this end. But, it requires expertise to get it right and in most cases calls for substantial expenditure on software. However, the Revenue Management as a service offering by AxisRooms reduces software cost by assigning a Revenue Consultant to a hotel who then provides personalized assistance to achieve an increase in revenue and ADR. They apply their mastery to help hotels sell more rooms at better rates by understanding and evaluating a property, auditing its presence on OTAs like Expedia and metasearch engines like TripAdvisor, Trivago, Google Hotel Ads etc., setting up rack rates/visible sell rates, dynamically managing rates through competition analysis etc.
Small, mid-sized to large hotel groups alike witness a range of benefits with the revenue management service, which has a remarkable impact on the bottom line. These include help in forecasting booking trends, implementing pricing strategies, enhancing visibility across distribution channels, building new revenue streams, optimizing revenue, acquiring the liberty to focus on providing excellent guest experiences, achieving increased revenue without the need to hire an in-house revenue manager and much more.
Other benefits include distributing inventory and updating rates to maintain parity and increase visibility and bookable days, applying demand-based strategies to improve hotel ARR and occupancy, optimizing content to match the intent and creating quality, applying promotions and deals to increase visibility and room nights.
“AxisRooms understands that Revenue Management, though a crucial factor for business success, is often a point that causes distress amongst most hoteliers. We see our patrons struggling to utilise the power of revenue management solutions. This led us to our latest offering, where our revenue managers take ownership of a business’ growth and suggest the necessary steps in a timely and proactive manner. Every hotelier wishes to see their business prosper, and eour efforts are directed to align with their goals,” said Ravi Taneja, Co-Founder & COO of AxisRooms.
The servic uses the three pillars of revenue management - marketing automation, sales effectiveness and analytics to equip hotel businesses, especially small scale accommodation providers, with the tools they need to implement strategies for effective revenue management. This makes it an ideal choice for those seeking result-driven strategies and a guaranteed hike in revenue. From long term strategies to prompt actions required to keep hotel businesses in the limelight, AxisRooms’ RM as a service offering does all the tough work for hoteliers, preventing significant revenue losses for hoteliers who do not audit regularly.
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