Germany debuts Embrace German Nature campaign targeting Indian market
The campaign has been launched after there was an increased demand for outdoor experiences this summer among visitors from the Indian market
Recognising an increased demand for outdoor experiences this summer among visitors from the Indian market, the German National Tourist Board (GNTB) is debuting the Embrace German Nature campaign that focuses on highlighting sustainable, open-air activities.
Germany is home to more than 130 protected natural landscapes, including a plethora of stunning forests, lakes, valleys and hiking and cycling trails. It also boasts three UNESCO World Natural Heritage Sites, 16 UNESCO biosphere reserves, 16 national parks and 106 nature reserves.
“Indian travellers are keen to visit countries that possess ideal summer climates with a wide range of things to do,” said Romit Theophilus, Director, German National Tourist Office, India (GNTO). “Germany’s diverse selection of outdoor activities ensures something for everyone, from hiking trails to relaxing spa towns. Our Embrace German Nature campaign will improve access to and provide information about these opportunities even further, in a sustainable way.”
Four unique picks that fit the campaign are the Bavarian Forest National Park, Rhine Castles Trail, Berlin-Copenhagen Cycle route and Baden-Baden.
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